Barry Alexander passed away in May.
Today's street name unveiling was assisted by Barry wife Trish and their children and grandchildren.
He was a Director of Springfield Land Corporation and in charge of the company's town planning directorate for more than a decade.
Springfield Land Corporation Chairman Maha Sinnathamby described Barry as an honest man.
Cr Paul Tully said Barry Alexander was a role model for developers in their professional relationships with local Councils.
"Barry Alexander knew and understood the needs of the community and the responsibilities of developers," Cr Tully said.